Inspired by the overwhelming number of teens that have catapulted skateboarding to the #6 sport in the world, MIKE 180° was created in concert by Revelations and an actual teen skateboarder – named Mike - who lives in Southern California – the birthplace of Skateboarding!  Mike’s passion for skateboarding and his outstanding ability in the sport made him the perfect spokesperson for this exciting new bod-e spray collection.  The fragrance names, KINK – JAM – GRIND are all Skateboard terms that are easily identifiable to any teen who loves this ever-growing sport and the brand name – 180° - is a measure of rotation and is used to describe skateboarding tricks.