Inspired by the 80 + million teens that text on a daily basis and the INSTANT MESSAGING (IM) that identifies an entire generation, the fragrance names are innovatively drawn from IM acronyms.  With the majority of all teens text messaging, blogging with their friends, and virtually “living on-line”, “A3!”  - “HBB!” and “WF!” are readily recognizable to today’s youth as “Anyplace, Anywhere, Anytime!”  - “Hip Beyond Belief!” -  and “Way Fun!” 

“HBB!” and “WF!” are acronyms that not only identify the fragrances but also describe the Super Cool IM GIRL while “A3!” describes where and how IM GIRL can be used.